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Channel: The Strategic Counsel
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Expanding into financial services

Challenge A major retailer with numerous outlets in large and small communities across Canada wanted to explore the idea of adding more financial services to their product offer. Solution The Strategic...

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Helping a major bank to develop a new, differentiated mortgage product in a...

Challenge Without competing on price, a major online bank sought to increase its market share in the highly competitive and lucrative mortgage market. Solution To identify an opportunity in the...

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Pinpointing customer service problems

Challenge A large North American bank believed it was mismanaging the customer experience in its mortgage acquisition process and losing ground to the competition. The client needed to make a business...

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Developing a vision for primary care delivery

Challenge A heath care association wanted to enable members to share and discuss best practices, challenges, and potential changes in the delivery of the primary care. Moreover, they wanted to engage...

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Improving the patient experience and person health with digital solutions

Challenge Digitalization of health care practices requires a simultaneous understanding of public comfort levels with digital solutions, perceived value, and awareness of the specific nuances...

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Increasing the rate of organ donations

Challenge An agency wanted to better understand the motivations and barriers to organ donation among identified immigrant populations. Solution Qualitative and quantitative research was employed to...

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Mapping brand identity to the needs and experiences of users of mental health...

Challenge A successful brand identity provides users with a clear sense of the product/service and the experience they can expect. It evokes a positive/compelling image of the provider of that product...

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Improving customer loyalty in a crowded, undifferentiated market

Challenge A telecom giant wanted to close a sustained gap versus a key competitor in the “likelihood to recommend”(LTR) category. Solution We identified what the competitor was doing consistently right...

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Identifying key messaging to target small and medium size businesses

Challenge A national postal organization was struggling to identify key communications messages to specifically target small and medium size business. It needed a solution that would help them pinpoint...

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Understanding the evolution of a brand’s reputation in an environment where...

Challenge Our client wanted to understand how their reputation was evolving, particularly with respect to positive impressions and trust. They also wanted to understand the extent to which their brand...

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